The anniversary 5th ZETOR TRACTOR SHOW, which opened in Ireland this April, is successfully moving through other countries. The opportunity to test ZETOR tractors in combination with various implements has already attracted more than 8,500 farmers, municipality representatives and fans at 65 venues in 10 countries.
The ZETOR tractors have already toured Ireland, the UK, France, Switzerland, Germany, Poland, the Baltic countries (Lithuania and Latvia) and they have also demonstrated their power in their home countries – the Czech Republic and Slovakia. Event visitors had the opportunity to test everything themselves and also participate in competitions. The main prize in the competitions was a tablet and there is also an ongoing competition where the winners will be invited to tour the ZETOR TRACTORS a.s. production site and ZETOR GALLERY.
ZETOR TRACTOR SHOW demonstrations in different countries aim to increase ZETOR brand awareness and to support ZETOR distributors, dealer networks and also direct sales. The events also provide a great opportunity for direct feedback from customers, on-site discussion about the attractive features of specific machines and their use and demonstration of the competitive advantages of ZETOR tractors. At each of the stops, we also use the ZETOR GALLERY to present the long history of our brand to the public, along with a vintage ZETOR tractor and many other accompanying events.
In the following months, the ZETOR TRACTOR SHOW will head up north to Sweden and Norway and then continue south to Hungary, Greece and Austria. “We are looking forward to more demonstrations in Poland and again in our home countries, the Czech Republic and Slovakia. During the second half of our tour we will focus mainly on presenting our new product – the return of the legendary Zetor Crystal,” says Adam Žert, Sales and Marketing Director.